IRONCLAD
Ironclad builds high quality, technically advanced gloves and apparel products for industrial, professional and do-it-yourself workers. Ironclad gloves have revolutionized the way the world views work gloves and Ironclad apparel is setting a new standard in performance work wear. CHALLENGE Establish an authentic brand voice and identity for an upstart work apparel company. SOLUTION Position Ironclad as no non-sense equipment that's true to its blue collar, working man roots. SERVICES DELIVERED Concept development Copywriting